Customer experience built around outcomes

AI Agents for customer support and sales that make every conversation feel like your brand actually cares.

Chosen by 800+ global brands across industries

  • Qatar Foundation
  • Unitel
  • Vodafone
  • Amen Clinics
  • Brightline
  • Gama Hospital

For years, we measured the wrong thing

How many support tickets never reached a human? The number looked good. But your customers were not getting happier. We rebuilt Tars around the question that actually matters:
Did they get what they came for?

What the metrics showed
What the customer experienced
60% deflection rate
Explaining the same problem twice
Ticket resolved
Chat ended. Problem did not
Fast response time
Three channels. Three fresh starts
High automation rate
Giving up before getting help

One thread. Every channel.

No more chaos. No more switching channels. One chat thread that handles all.

Support

Arrives

No form. No ticket number.

Recognised

Nothing to re-explain

The Agent acts

Looks it up. Changes it. Decides on its own.

Followed up

It comes back on its own

Sales

Arrives

Late. Undecided.

Answered

A real answer, not a form

The Agent qualifies

Sizes them up. Places them. Decides on its own.

Moved forward

Handed on with full context

?

Did the visit serve its purpose?

The only outcome either journey is judged on!

?

Did the visit serve its purpose?

The only outcome either journey is judged on!

Two front doors. One memory behind them.

No matter which door your customers walk through, they leave with what they need.

Support that feels like someone remembered

Your customers have history with your brand. Tars keeps it. AI Agents that handle high-volume support with full context across every channel, so every interaction feels like it picked up where the last one ended.

High-volume support with full context across every channel

Turn interest into a relationship before it goes cold

Someone lands on your site at 2 am with a question. Tars qualifies them, answers them, and moves them forward before they close the tab. AI Agents that capture and convert 24/7 without you having to be there.

Capture and convert leads 24/7

Banking

A customer disputes an unfamiliar charge. The agent finds the transaction, initiates the dispute, and confirms the resolution in the same conversation. No transfer. No hold music.

Read more

Healthcare

Someone searches for a specialist at midnight. The agent identifies the right doctor, checks availability, and books the appointment. They arrive already knowing where to go.

Read more

Government

A citizen reports a service issue. The agent logs the request, creates the work order, and sends a confirmation with a tracking number. No callback needed.

Read more

Telecom

A visitor wants to know which plan fits their usage. The agent asks the right questions, recommends the right option, and moves them to checkout. No waiting for a sales rep.

Read more

Insurance

A policyholder files a claim. The agent collects the details, submits the form, and sends updates as the status changes. They never have to follow up.

Read more

Retail

A shopper's order arrives damaged. The agent verifies the purchase, issues a return label, and processes the refund. No forms. No back-and-forth.

Read more

Real Estate

A buyer inquires about a listing after hours. The agent answers questions about the property, checks the tour schedule, and books the viewing. The lead never goes cold.

Read more

Education

A prospective student isn't sure which program fits. The agent matches their background to the right course, explains the requirements, and starts the application. No waiting on admissions.

Read more

Built for teams that want to improve

Build, test, deploy, analyze, improve - a closed loop where every conversation makes the next agent better.

STEP 01·Build

Configure your AI Agent

Configure your AI Agent with what it knows, how it behaves, when it escalates, and what it can do through base prompting. Connect your knowledge base with retrieval quality you can actually measure before anyone sees it. Wire up tools: 1,000+, or custom-create your own.

Build - Tars quality loop
STEP 02·Test

Validate before anyone sees it

Don't guess whether it works. Generate synthetic conversation datasets against your knowledge base. Run simulated multi-turn conversations with real personas, real goals, real edge cases. Score every response with LLM-judge evaluators. Validate those evaluators against human annotation before you trust a single number they produce.

Test - Tars quality loop
STEP 03·Deploy

One deployment, every channel

One deployment across every channel your customer uses: Web, WhatsApp, Email. The conversation carries across all of them; channel is just metadata on the message, the thread never breaks. Validate changes in staging before they reach customers. When you go live, tool failures retry automatically and conversations survive deploys.

Deploy - Tars quality loop
STEP 04·Analyze

Know exactly what went wrong

Not deflection rate. Topic clusters. Sentiment. AI-CX quality scores. What the agent got wrong this week and why. Recommendations that link directly back to the config that caused the failure. The loop closes: every insight feeds the next build.

Analyze - Tars quality loop
STEP 05·Improve

Every failure sharpens the Agent

Every conversation that falls short becomes a test case. Human annotators review the failures, label what good looks like, and those labels sharpen the evaluators. The Agent running today is not the one that went live last month. Every cycle starts back at Build, from a higher floor.

Improve - Tars quality loop

Believe what you can measure

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The AI agents are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager, VM Group
Victoria Mutual Group logo
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
Vodafone
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“The AI agent implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the AI agent is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The AI agents are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager, VM Group
Victoria Mutual Group logo
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
Vodafone
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“The AI agent implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the AI agent is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Connect with tools where your data lies

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

GDPR
ISO
SOC 2
HIPAA

Still scrolling? We both know you're interested.

Let's chat about AI Agents the old-fashioned way. Get a demo tailored to your requirements.

Schedule a Demo