Tag: google ads
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Why Universities Should Use Conversational Landing Pages in Their Marketing Campaigns
Most students entering Universities today are millennials, and if there is one thing that I know about my generation, other than the fact that we ruin absolutely everything, it’s that we have really short attention spans. This poses higher education marketing teams with a problem. Digital Ads have become a key tool in the way…
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[Designing Conversations] How to Make a Conversational Landing Page for a Mortgage Lender
It’s a well-known fact in digital marketing that mortgage lead generation is extremely difficult. Between the intense competition for user mind space, high friction in the application process, and the complexity of the product being sold, mortgage companies have to spend tens of millions of dollars on platforms like Google and Facebook just to get…
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Conversations will save your PPC Conversion Rate
Your Landing Page is killing your PPC Conversion Rate. Conversational Landing Pages could be the CRO tool which fixes that. Picture this. You are looking for a car insurance policy. You Google “car insurance” and a whole bunch of Google Ads show up. The first link is from a huge company whose ads you’ve seen…
![[Designing Conversations] How to Make a Conversational Landing Page for a Mortgage Lender](https://www.hellotars.com/blog/wp-content/uploads/2019/04/Hows-Design-1-1-1.png)
