Tag: conversational design
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Why Home Healthcare Marketers Should Use Conversational Landing Pages in their Marketing Campaigns
Most people view stress as a mere inconvenience of daily life, but research suggests that stress has a real, adverse impact on our ability to make responsible decisions. For example, if a loved one is sick and needs a live-in nurse the responsible course of action is to do the research and hire a nurse…
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[Designing Conversations] How to Make a Conversational Landing Page for a Workers’ Compensation Law Firm
The average legal client doesn’t have legal expertise and cannot tell a good lawyer from a bad lawyer. Add the insanely high Google Ads cost per click on legal keywords and you have to deal with a perfect storm of high-cost traffic yielding abysmally low conversion rates. An effective strategy to negotiate this treacherous marketing…
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Why Workers’ Compensation Law Firms Should Use Conversational Landing Pages
Of all the industries that depend on paid marketing, the legal industry is by far the most insane. At a conceptual level, the idea of digital legal ads seems pretty straightforward: law firms pay Google and Facebook for visitors who can be converted into paying clients. Nothing special right? WRONG! If you delve into the…
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Why Auto Insurance providers need to use a Conversational Landing Page in their marketing campaigns
In 2019, insurance is not optional. Whether it’s your car, house, health or even in some cases your life, insurance has become an absolute necessity to be a functioning member of society. Given its importance, the application process for insurance can be an highly-stressful and grueling process for most people. Whether it is rational or…
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[Product Update] Highly Curated Chatbot Templates that Save You Hours
I have found that when the average person thinks about chatbot creation they assume that it is a hyper-technical project that requires teams of engineers working long hours in dimly-lit, subterranean rooms. This is a misconception. In my experience, software engineers work a reasonable number of hours in kombucha-fuelled open-plan offices with whimsically named conference…
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[Designing Conversations] How to Make a Conversational Landing Page for a University
In a competitive higher education marketing landscape, universities are finding it increasingly difficult to capture students’ attention and expand the number of people entering the admissions funnel. This issue is more than just an inconvenience, it is a real monetary burden. Digital ads are a key lead generation channel for many universities, and their effectiveness…
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Why Universities Should Use Conversational Landing Pages in Their Marketing Campaigns
Most students entering Universities today are millennials, and if there is one thing that I know about my generation, other than the fact that we ruin absolutely everything, it’s that we have really short attention spans. This poses higher education marketing teams with a problem. Digital Ads have become a key tool in the way…
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[Designing Conversations] How to make a Conversational Landing Page for a Small Business Lender
If you are a small business lender who uses Google Ads for lead generation, Conversational Landing Pages are a great way to increase your conversion rate, drop the cost per lead and maximize ROI on your ad spend. Of course, like with any other technology, seeing any of these benefits is wholly contingent on your…
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