Tag: Conversational UI
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Can you replace a Landing Page with a Bot?
Picture this. You are looking for a car insurance policy. You Google search “car insurance” and click on the first link that pops up. The landing page is exactly as you expect it to be. Bold text in the middle, a picture of a happy customer talking to a friendly agent, a prompt to scroll…
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How we turned our Newsletter into a Bot and increased engagement by 4x
At the end of every month, I go through the cathartic process of cleaning out the promos tab of my Inbox. Its usually a good mix of emails. Flipkart and PayTM try to get me to buy things that I don’t need and Papa John’s is convinced that their new pizza will blow my mind.…
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Chatbot developers: There might be an app for that
TLDR version; Read only the bold text When Chris Messina dubbed 2016 the year of conversational commerce, he was right. As our home screens get saturated with apps, conversational interfaces are poised to take over our interactions with the internet. Yet we must realise that chatbots are not for everyone. A recent article by Jan…
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India is Primed for the ChatBot Revolution
On my way to work in Bangalore last week, I was listening to Radio One, an Indian radio station, when I heard an ad for a competition. At first I didn’t think much of it. Phone-in radio shows are nothing new in India. But then the radio show host said something curious: “WhatsApp us your…
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Chat and the Power of Intuitive UI
For the past three decades, Graphical User Interfaces (GUIs) have monopolized UI design. Most websites and apps rely on a combination of text, images, buttons, forms and myriad other visual elements to enable user interaction. In some ways this is amazing! GUIs can be customized for individual use cases and with the right amount of thought,…
