Tag: Finance Marketing
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How American Express used AI Agents to supercharge customer marketing campaigns?
Founded in 1850, American Express (Amex) is a multi-national behemoth, specializing in payment card services. Although few remember this today, the emphasis on ‘express‘ comes from its origin as an express mail venture in Buffalo, New York. Though far from being the Fortune 500 company it would eventually become, even in 1850, Amex was a…
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How SBI and Union Bank Automated Their Rewards Campaigns Using WhatsApp Chatbots
Imagine having your customers dashing from one desk to another for hours on end, only to find more customers bee hiving one poor agent with their queries at the final desk. Banks usually don’t realize how damaging such an image could be to their name and reputation. Moreover, it could also be a contributing factor…
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[Designing Conversations] How to Make a Conversational Landing Page for a Credit Card Marketing Campaign
Conversational landing pages are an effective way to engage customers and boost conversion rate. Here’s how you can build one 👇 Try the Citi Conversational Landing Page: http://bit.ly/2VaA6u1 Examine the Citi Traditional Landing Page: http://citi.us/2WAnE8y And read our written creation guide below 👇 Landing Page Assessment In this guide, I transform Citi’s credit card landing…
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