Tag: PPC

[Designing Conversations] How to Make a Conversational Landing Page for a University

Apr 11, 2019

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by

Arnav Patel

in Designing Conversations

In a competitive higher education marketing landscape, universities are finding it increasingly difficult to capture students’ attention and expand the number of people entering the admissions funnel. This issue is more than just an inconvenience, it is a real monetary burden. Digital ads are a key lead generation channel for many universities, and their effectiveness…
Why Universities Should Use Conversational Landing Pages in Their Marketing Campaigns

Apr 11, 2019

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by

Arnav Patel

in Industry Insights

Most students entering Universities today are millennials, and if there is one thing that I know about my generation, other than the fact that we ruin absolutely everything, it’s that we have really short attention spans. This poses higher education marketing teams with a problem. Digital Ads have become a key tool in the way…
Reduce PPC Spend in 2019 While Still Driving Exceptional Results

Jan 15, 2019

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by

Nicole Mears

in Marketing

Hearing the words “we need to reduce ad spend” from your boss or client is never a great start to a conversation. A million questions run through your head. Why is my boss/client unhappy with performance? Why now? Will performance nosedive? What did I do wrong? Am I going to get fired? Ahhh, why me?…
5 Things We Learned at SMX East

Oct 26, 2018

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by

Ish Jindal

in Marketing

Last Friday I did something that I don’t normally do. Instead of getting my usual morning cup of coffee and heading into work later than I ought to, I caught the airport shuttle bus down the street, waded through Bangalore’s awful rush hour traffic (believe me when I say that it is BAD), made it…
[Case Study] Automotive Dynamics Increased Conversion Rate by 50% using a PPC Chatbot

Sep 27, 2018

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by

Arnav Patel

in Automotive, Case Studies

As their name suggests, Automotive Dynamics (AD) is an Arizona-based business which offers a variety of car-related services. Their repertoire is diverse, providing customers with everything from collision repair to second hand car reselling. One of the company’s services is the humble engine oil change, which all car owners get periodically in their car’s life cycle. To generate…
[Case Study] A Dead Simple Hack to Reduce Cost Per Lead by 48%

Sep 12, 2018

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by

Arnav Patel

in Marketing

Healthcare at Home (HCAH) used a PPC Chatbot reduce their cost per lead by 48% and increase lead conversion rates by 2x. Here’s their story. About HCAH As its name suggests HealthCare at HOME (HCAH), is a leading Indian health services provider. The organization is backed by the Burman family, who also promote Dabur, and the founders of HAH…