Tag: PPC
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How Chatbots Can Make Your Mortgage Landing Pages More Intuitive
Your mortgage landing page is unintuitive and itβs costing you leads.πΈ In this guide, we explain how chatbots can help solve this problem.π€ The Familiarity Problem One of the biggest issues with traditional web pages is that they all look different from each other. Every single website that you land on has a different color…
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Why Home Insurance Companies Should Use Chatbots in their Marketing Campaigns
With ever-shortening attention spans, and exorbitant labor costs, landing pages and phone based lead gen yield poor results for insurance agencies. Chatbots are the solution. By replacing traditional landing pages with chatbots, insurance agencies can give insurance buyers the guided buyer journey that they want and in the process increase conversion rates by up to…
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[Designing Conversations] How to Make a Chatbot for a Real Estate Marketing Campaign
Chatbots are more engaging than form and phone-based lead capture and it gives prospects the feeling of instant response they desire in real estate marketing Of course, building a chatbot requires a skill set that is unprecedented in real estate marketing. Rather than focusing on mobile optimization, form fields, CTAs, and folds, you need to…
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Why Real Estate Marketers Should Use Chatbots In Their Marketing Campaigns
Whether you are a real estate agent or a real estate developer, you know that lead generation in your industry is difficult. Either you have to play the long game, developing deep word-of-mouth referral networks and SEO authority over years or you pay through your nose for visibility on platforms like Zillow, Trulia, and even…
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Why Credit Card Companies Should Use Conversational Landing Pages in Their Marketing Campaigns
Iβve noticed a deep contradiction in the way banks sell products. On the one hand, they offer unique, personalized in-person experiences when you physically go into the bank branch, and on the other, they use dull uninspired lead generation experiences that look like theyβve come straight from the DMV to convert people into customers through…
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[Designing Conversations] How to make a Conversational Landing Page for a Travel Marketing Campaign
In my experience, the relationship that human beings have with vacations is deeply irrational. On the one hand, we visit destinations that are wildly popular, and on the other, we trick ourselves into believing that our vacations are completely unique. The end result of this mental lapse in judgment is that we perceive vacations as…
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Why Travel Marketers Should Use Conversational Landing Pages in their Marketing Campaigns
Travel marketing suffers from a massive gap in expectations. On the one hand, many people view travel packages as a luxury and an escape from the monotony of everyday life, and on the other hand, once the buying experience for those same travel packages is littered with dull, uninspired landing pages that feel anything but…
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Why Workers’ Compensation Law Firms Should Use Conversational Landing Pages
Of all the industries that depend on paid marketing, the legal industry is by far the most insane. At a conceptual level, the idea of digital legal ads seems pretty straightforward: law firms pay Google and Facebook for visitors who can be converted into paying clients. Nothing special right? WRONG! If you delve into the…
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Why Auto Insurance providers need to use a Conversational Landing Page in their marketing campaigns
In 2019, insurance is not optional. Whether itβs your car, house, health or even in some cases your life, insurance has become an absolute necessity to be a functioning member of society. Given its importance, the application process for insurance can be an highly-stressful and grueling process for most people. Whether it is rational or…