Tag: conversational landing pages
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Why Auto Insurance providers need to use a Conversational Landing Page in their marketing campaigns
In 2019, insurance is not optional. Whether it’s your car, house, health or even in some cases your life, insurance has become an absolute necessity to be a functioning member of society. Given its importance, the application process for insurance can be an highly-stressful and grueling process for most people. Whether it is rational or…
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[Product Update] Highly Curated Chatbot Templates that Save You Hours
I have found that when the average person thinks about chatbot creation they assume that it is a hyper-technical project that requires teams of engineers working long hours in dimly-lit, subterranean rooms. This is a misconception. In my experience, software engineers work a reasonable number of hours in kombucha-fuelled open-plan offices with whimsically named conference…
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[Designing Conversations] How to Make a Conversational Landing Page for a University
In a competitive higher education marketing landscape, universities are finding it increasingly difficult to capture students’ attention and expand the number of people entering the admissions funnel. This issue is more than just an inconvenience, it is a real monetary burden. Digital ads are a key lead generation channel for many universities, and their effectiveness…
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Why Universities Should Use Conversational Landing Pages in Their Marketing Campaigns
Most students entering Universities today are millennials, and if there is one thing that I know about my generation, other than the fact that we ruin absolutely everything, it’s that we have really short attention spans. This poses higher education marketing teams with a problem. Digital Ads have become a key tool in the way…
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Why LOs Should Use Conversational Landing Pages In Their Marketing Campaigns
The mortgage industry has a form problem. On most mortgage landing pages, homebuyers are expected to fill out soul-crushing lead capture forms that kill their user experience. Inevitably, over 95% of them drop without converting into a lead. Conversational landing pages are the solution. They provide an interactive lead gen experience that delights homebuyers and…
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[Designing Conversations] How to make a Conversational Landing Page for a LASIK Marketing Campaign
For LASIK marketers, conversational landing pages are a useful tool to maximize Google Ads ROI. They increase conversion rate, drop cost per lead and, most importantly, they alleviate the fear that often plagues medical buyer journeys. Of course, like with any other technology, seeing any of these benefits is wholly contingent on good implementation. This…
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[Designing Conversations] How to make a Conversational Landing Page for a Small Business Lender
If you are a small business lender who uses Google Ads for lead generation, Conversational Landing Pages are a great way to increase your conversion rate, drop the cost per lead and maximize ROI on your ad spend. Of course, like with any other technology, seeing any of these benefits is wholly contingent on your…
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Why Personal Injury Law Firms Should Use a Conversational Landing Page
Google Ads cost per click in the Personal Injury Law Space are astronomically high. Firms often pay in excess of $200 for each visitor that Google sends their way. To put this cost into perspective here’s some basic retail math. For the cost of 5 visitors (i.e. $1000+ dollars) you can buy a Macbook. Or…
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[Designing Conversations] How to Make a Conversational Landing Page for a Personal Injury Law Firm
As with most technologies, the conversational landing pages are only as good as their implementation. Put simply, if you build a bad conversational landing page, you will get bad results. Take Siri as an example. When Siri was first released, there was a lot of hype around it. But the poor state of voice recognition…
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[Webinar] How To Make Post-Click Experience Engaging With Conversational Landing Pages
Conversion rates throughout the digital marketing world are at an all-time low. As attention spans become shorter and prospects get desensitized from conventional marketing channels, marketers face an uphill battle while generating leads through digital channels. To get around this problem we propose a simple, but radical solution. Make your landing pages more conversational. Conversational…
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[Landing Page Teardown] How Co-working Spaces can Increase their Conversion Rate by 155%
At Tars, we are huge fans of the coworking space concept. We find that sharing a common workspace with dozens of innovative companies, run by insanely smart people helps us build a better product and provide better service. The one place that we feel the co-working industry as a whole could improve, however, is in…
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[Case Study] Automotive Dynamics Increased Conversion Rate by 50% using a PPC Chatbot
As their name suggests, Automotive Dynamics (AD) is an Arizona-based business which offers a variety of car-related services. Their repertoire is diverse, providing customers with everything from collision repair to second hand car reselling. One of the company’s services is the humble engine oil change, which all car owners get periodically in their car’s life cycle. To generate…
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