Tag: conversational marketing
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How To Infuse Visual Branding Into Your Chatbot
In these best practices posts, we generally discuss the sorts of decisions that are unique to the art of bot creation. Well, this post is different. In this best practice, we will discuss the importance of making your bot look the part visually so that you have brand coherence in your marketing campaigns. Why The…
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5 Chatbots That Will Revolutionize The Way The Travel Industry Works
I love to travel but every time I jump online to find a new destination, I end up on terrible landing pages with poor user experience👎 and I’ve had enough of it!😫 As a selfless human being who is putting my body on the line to help mortgage companies sell more mortgages🏡 I know that…
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How To Boost User Engagement In Your Chatbot Using Message Length
Building a chatbot requires a skill set that is unprecedented in the world of CRO. Rather than focusing on mobile optimization, form fields, CTAs, and folds, you need to consider hooks, etiquette and message delays. In this series, we will discuss the chatbot making best practices that you need to build a chatbot that converts. …
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How Chatbots Can Make Your Mortgage Landing Pages More Intuitive
Your mortgage landing page is unintuitive and it’s costing you leads.💸 In this guide, we explain how chatbots can help solve this problem.🤖 The Familiarity Problem One of the biggest issues with traditional web pages is that they all look different from each other. Every single website that you land on has a different color…
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How To Boost Your Chatbot Conversion Rate Using A Hook
Over 60% of your digital marketing prospects drop within the first 7 seconds. In this guide we show you how you can reduce that number.
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How To Create A Seamless Chatbot UX Using Message Delays
Building a chatbot requires a skill set that is unprecedented in the world of CRO. Rather than focusing on mobile optimization, form fields, CTAs, and folds, you need to consider hooks, etiquette, and message delays. In this series, we will discuss the chatbot-making best practices that you need to build a chatbot that converts. In…
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How Chatbots Can Help You Mobile Optimize Your Mortgage Landing Page
Mortgage purchasing will move to the smartphone and your webpages aren’t ready for the shift📱 Chatbots could be the solution🤖Here’s the full story👇 The Mobile Optimization Problem While mortgage purchasing still happens mostly on laptops and desktops, the situation is quickly changing. As the average age of home buyers becomes younger, the smartphone is increasingly…
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5 Quiz Chatbots That Will Change The Way You Look At Customer Engagement
A lot of businesses are able to generate more leads and drive more business while having fun😎 through the power of quiz chatbots🤩 Here are five of our favorite examples 👇 Market Research Bot☕ I love coffee 😍 It’s the fuel that keeps TARS running⚡ and it’s the only thing that keeps me from being a…
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How Chatbots Can Improve The Mortgage Customer Service Experience
The mortgage application process is slow and painful for loan officers and home buyers alike😴 Chatbots are here to change that🤖 This guide explains how 👇 The Loan Officer’s Dilemma We looked it up and it turns out the phrase “time flies when you’re having fun” is backed up by some real science. Research has…
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[Designing Conversations] How to Make a Chatbot for a Home Insurance Provider
In the world of insurance marketing chatbots are the magical weapons that allow agencies to boost engagement and get more leads. Here’s how you can build one👇 Check out the GEICO chatbot landing page over here: http://bit.ly/GEICO_CLP And compare it to the GEICO traditional landing page over here: http://bit.ly/GEICO_LP And check out our written guide…
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Why Home Insurance Companies Should Use Chatbots in their Marketing Campaigns
With ever-shortening attention spans, and exorbitant labor costs, landing pages and phone based lead gen yield poor results for insurance agencies. Chatbots are the solution. By replacing traditional landing pages with chatbots, insurance agencies can give insurance buyers the guided buyer journey that they want and in the process increase conversion rates by up to…
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Using Conversational Marketing for Lead Generation
Pair chats with inbound and social to boost engagement, shorten sales cycles, qualify leads, and let the robots do the hard work. What place does conversational marketing have in your lead generation efforts? While inbound attracts leads and social keeps you top of mind, it’s conversational marketing that’s going to casually nudge prospects through your…
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