Tag: Conversion Optimization
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[Case Study] LawRato Increased its Conversion Rate by 80% Using a Chatbot
If you are faced with a legal issue, what is the first thing you do to find a solution? For most people the answer is a quick Google Search. But then what? Each page you open from the search results contains highly technical legal terms that you don’t understand and after reading, re-reading and refreshing…
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[Case Study] Automotive Dynamics Increased Conversion Rate by 50% using a PPC Chatbot
As their name suggests, Automotive Dynamics (AD) is an Arizona-based business which offers a variety of car-related services. Their repertoire is diverse, providing customers with everything from collision repair to second hand car reselling. One of the company’s services is the humble engine oil change, which all car owners get periodically in their car’s life cycle. To generate…
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How we increased our Chatbot Conversion Rate by 60% using the Tars Analyze section
About a month ago, we announced the new Analyze section in the Tars Chatbot builder. As you might expect, we made the announcement through a gif-laden newsletter with a title so clickbait-y, that even Casey Neistat would disapprove of us. Usually, when we write these newsletters, we try to convey in the simplest possible terms,…
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Quiz bots — A new way to increase conversions
Speaking with hundreds of Tars users, we notice several trends in how people use our products. Some of these trends are mildly interesting, and we might pause to give them a moment’s thought. Others, however, catch our imagination and make us dedicate weeks on end to explore their potential. One such trend is that of…
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How to Increase Conversion Rates on Mobile Landing Pages?
Google recently announced that Chrome now has more than 1 billion active users on mobile. This makes Chrome as big a platform as WhatsApp or Messenger or Instagram or Snapchat. It seems like a no brainer that every business should have a really good mobile experience. But this is not happening. I have talked to…