Tag: Conversion Optimization
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![[Designing Conversations] How to Make a Conversational Landing Page for a Mortgage Lender](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
[Designing Conversations] How to Make a Conversational Landing Page for a Mortgage Lender
It’s a well-known fact in digital marketing that mortgage lead generation is extremely difficult. Between the intense competition for user mind space, high friction in the application process, and the complexity of the product being sold, mortgage companies have to spend tens of millions of dollars on platforms like Google and Facebook just to get…
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Why LOs Should Use Conversational Landing Pages In Their Marketing Campaigns
The mortgage industry has a form problem. On most mortgage landing pages, homebuyers are expected to fill out soul-crushing lead capture forms that kill their user experience. Inevitably, over 95% of them drop without converting into a lead. Conversational landing pages are the solution. They provide an interactive lead gen experience that delights homebuyers and…
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[Designing Conversations] How to make a Conversational Landing Page for a LASIK Marketing Campaign
For LASIK marketers, conversational landing pages are a useful tool to maximize Google Ads ROI. They increase conversion rate, drop cost per lead and, most importantly, they alleviate the fear that often plagues medical buyer journeys. Of course, like with any other technology, seeing any of these benefits is wholly contingent on good implementation. This…
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Explainer: Conversational Landing Pages for LASIK Marketing
LASIK marketing is a notoriously high-friction business. Even though LASIK is widely-accepted as a low-risk, the average patient has an irrational fear of undergoing the procedure and often drops from a LASIK landing page before scheduling a consultation. For LASIK practices, this has a real monetary cost. As a medical service discovery moves online, LASIK…
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Why Small Business Lenders Should Use a Conversational Landing Page
High-friction processes, like loan applications, place a significant monetary burden on lenders. As platforms like Google and Facebook gain more of the public’s attention small business lenders have begun paying millions of dollars to buy ads from them. Friction, however, ensures that over 90% of the people that click on an ad drop before completing…
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Why Personal Injury Law Firms Should Use a Conversational Landing Page
Google Ads cost per click in the Personal Injury Law Space are astronomically high. Firms often pay in excess of $200 for each visitor that Google sends their way. To put this cost into perspective here’s some basic retail math. For the cost of 5 visitors (i.e. $1000+ dollars) you can buy a Macbook. Or…
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[Designing Conversations] How to Make a Conversational Landing Page for a Personal Injury Law Firm
As with most technologies, the conversational landing pages are only as good as their implementation. Put simply, if you build a bad conversational landing page, you will get bad results. Take Siri as an example. When Siri was first released, there was a lot of hype around it. But the poor state of voice recognition…
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[Webinar] How To Make Post-Click Experience Engaging With Conversational Landing Pages
Conversion rates throughout the digital marketing world are at an all-time low. As attention spans become shorter and prospects get desensitized from conventional marketing channels, marketers face an uphill battle while generating leads through digital channels. To get around this problem we propose a simple, but radical solution. Make your landing pages more conversational. Conversational…
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[Landing Page Teardown] Improving the Home Insurance Buyer Journey
The home insurance market is massive. 85% of all homes in the US are insured and home insurers made a total of 104 billion dollars in revenue. How do they achieve such a massive scale? By running unparalleled marketing campaigns that blitz prospects with their brand name transforming themselves into household names. Ask the average…
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[Landing Page Teardown] CRO tips for Small Business Lenders
If you listen to any political or economic discussion on the news, it won’t take long before someone starts talking about job creators, the hallowed group of people that keeps us all employed. But who are they? Is it large multinational corporations? Or is it the thousands of small family-run restaurants, local auto shops or…
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[Landing Page Teardown] How Co-working Spaces can Increase their Conversion Rate by 155%
At Tars, we are huge fans of the coworking space concept. We find that sharing a common workspace with dozens of innovative companies, run by insanely smart people helps us build a better product and provide better service. The one place that we feel the co-working industry as a whole could improve, however, is in…
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[Landing Page Teardown] Personal Injury Lawyer Google Ads Landing Page
One of the best parts about making these landing page teardowns is that I encounter industries which I previously never knew existed. This week, for example, I took a look at the landing pages of Personal Injury Lawyers. Personal Injury Lawyers are the people you call if you’ve been in a car accident and you…
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![[Designing Conversations] How to make a Conversational Landing Page for a LASIK Marketing Campaign](https://www.hellotars.com/blog/wp-content/uploads/2019/03/Hows-Design-1.png)
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![[Landing Page Teardown] Improving the Home Insurance Buyer Journey](https://www.hellotars.com/blog/wp-content/uploads/2019/03/Teardown.png)
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