Tag: digital marketing
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![[Designing Conversations] How to Make a Conversational Landing Page for a University](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
[Designing Conversations] How to Make a Conversational Landing Page for a University
In a competitive higher education marketing landscape, universities are finding it increasingly difficult to capture students’ attention and expand the number of people entering the admissions funnel. This issue is more than just an inconvenience, it is a real monetary burden. Digital ads are a key lead generation channel for many universities, and their effectiveness…
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Why Universities Should Use Conversational Landing Pages in Their Marketing Campaigns
Most students entering Universities today are millennials, and if there is one thing that I know about my generation, other than the fact that we ruin absolutely everything, it’s that we have really short attention spans. This poses higher education marketing teams with a problem. Digital Ads have become a key tool in the way…
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[Designing Conversations] How to Make a Conversational Landing Page for a Mortgage Lender
It’s a well-known fact in digital marketing that mortgage lead generation is extremely difficult. Between the intense competition for user mind space, high friction in the application process, and the complexity of the product being sold, mortgage companies have to spend tens of millions of dollars on platforms like Google and Facebook just to get…
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Why LOs Should Use Conversational Landing Pages In Their Marketing Campaigns
The mortgage industry has a form problem. On most mortgage landing pages, homebuyers are expected to fill out soul-crushing lead capture forms that kill their user experience. Inevitably, over 95% of them drop without converting into a lead. Conversational landing pages are the solution. They provide an interactive lead gen experience that delights homebuyers and…
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[Designing Conversations] How to make a Conversational Landing Page for a Small Business Lender
If you are a small business lender who uses Google Ads for lead generation, Conversational Landing Pages are a great way to increase your conversion rate, drop the cost per lead and maximize ROI on your ad spend. Of course, like with any other technology, seeing any of these benefits is wholly contingent on your…
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Why Small Business Lenders Should Use a Conversational Landing Page
High-friction processes, like loan applications, place a significant monetary burden on lenders. As platforms like Google and Facebook gain more of the public’s attention small business lenders have begun paying millions of dollars to buy ads from them. Friction, however, ensures that over 90% of the people that click on an ad drop before completing…
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Why Personal Injury Law Firms Should Use a Conversational Landing Page
Google Ads cost per click in the Personal Injury Law Space are astronomically high. Firms often pay in excess of $200 for each visitor that Google sends their way. To put this cost into perspective here’s some basic retail math. For the cost of 5 visitors (i.e. $1000+ dollars) you can buy a Macbook. Or…
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[Designing Conversations] How to Make a Conversational Landing Page for a Personal Injury Law Firm
As with most technologies, the conversational landing pages are only as good as their implementation. Put simply, if you build a bad conversational landing page, you will get bad results. Take Siri as an example. When Siri was first released, there was a lot of hype around it. But the poor state of voice recognition…
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![[Designing Conversations] How to Make a Conversational Landing Page for a Mortgage Lender](https://www.hellotars.com/blog/wp-content/uploads/2019/04/Hows-Design-1-1-1.png)
![[Designing Conversations] How to make a Conversational Landing Page for a Small Business Lender](https://www.hellotars.com/blog/wp-content/uploads/2019/03/How-Small-Business-Lender.png)
![[Designing Conversations] How to Make a Conversational Landing Page for a Personal Injury Law Firm](https://www.hellotars.com/blog/wp-content/uploads/2019/03/Hows-Personal-Injury-Law-Firms.png)