Tag: digital marketing
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How Chatbots Can Improve The Mortgage Customer Service Experience
The mortgage application process is slow and painful for loan officers and home buyers alike😴 Chatbots are here to change that🤖 This guide explains how 👇 The Loan Officer’s Dilemma We looked it up and it turns out the phrase “time flies when you’re having fun” is backed up by some real science. Research has…
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[Product Update] Automate Appointment Booking Using a Meeting Chatbot
TARS Meeting Chatbots help you take your lead generation game by automating the meeting scheduling process Here’s how they work👇 What Is A Meeting Chatbot? The idea behind TARS Meeting Chatbots is simple. People click onto your webpages and instead of being greeted with the same calendar widgets that you use today, they have a…
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5 High Converting Home Financing Chatbot Templates
After a week of trust falls and goat yoga on the beach, the TARS marketing team came back✈ from a team retreat with a fresh content idea📰 Chatbot Templates Roundups🤖 Every week, we are going to share 5 chatbot templates united by a common theme📜 In this inaugural edition, the theme is 🥁… Home-related Financing🏡 We…
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How We Created A Newsletter That Helps Us Close $50k Deals From Cold Leads
We’ve been sending out a weekly newsletter for the last three years, and slowly but surely we’ve amassed a decently large, but extremely loyal readership. A few fellow SaaS marketers have been asking us for tips on how they can start their own newsletters and this week, we had some time on our hands so…
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[Designing Conversations] How to Make a Chatbot for a Home Insurance Provider
In the world of insurance marketing chatbots are the magical weapons that allow agencies to boost engagement and get more leads. Here’s how you can build one👇 Check out the GEICO chatbot landing page over here: http://bit.ly/GEICO_CLP And compare it to the GEICO traditional landing page over here: http://bit.ly/GEICO_LP And check out our written guide…
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Why Home Insurance Companies Should Use Chatbots in their Marketing Campaigns
With ever-shortening attention spans, and exorbitant labor costs, landing pages and phone based lead gen yield poor results for insurance agencies. Chatbots are the solution. By replacing traditional landing pages with chatbots, insurance agencies can give insurance buyers the guided buyer journey that they want and in the process increase conversion rates by up to…
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Using Conversational Marketing for Lead Generation
Pair chats with inbound and social to boost engagement, shorten sales cycles, qualify leads, and let the robots do the hard work. What place does conversational marketing have in your lead generation efforts? While inbound attracts leads and social keeps you top of mind, it’s conversational marketing that’s going to casually nudge prospects through your…
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[Designing Conversations] How to Make a Chatbot for a Real Estate Marketing Campaign
Chatbots are more engaging than form and phone-based lead capture and it gives prospects the feeling of instant response they desire in real estate marketing Of course, building a chatbot requires a skill set that is unprecedented in real estate marketing. Rather than focusing on mobile optimization, form fields, CTAs, and folds, you need to…
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Why Real Estate Marketers Should Use Chatbots In Their Marketing Campaigns
Whether you are a real estate agent or a real estate developer, you know that lead generation in your industry is difficult. Either you have to play the long game, developing deep word-of-mouth referral networks and SEO authority over years or you pay through your nose for visibility on platforms like Zillow, Trulia, and even…
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Why Credit Card Companies Should Use Conversational Landing Pages in Their Marketing Campaigns
I’ve noticed a deep contradiction in the way banks sell products. On the one hand, they offer unique, personalized in-person experiences when you physically go into the bank branch, and on the other, they use dull uninspired lead generation experiences that look like they’ve come straight from the DMV to convert people into customers through…
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[Webinar] How Chatbots And Push Notifications Can Supercharge Your Website Conversions
Chatbots and push notifications go together like peanut butter and jelly. Both technologies are pretty great on their own, but together they are downright phenomenal. Think about it like this. Lead generation consists of two stages: Pre-click optimization Post-click optimization. On the pre-click side, you need to worry about getting your landing pages in front…
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[Designing Conversations] How to Make a Conversational Landing Page for a Workers’ Compensation Law Firm
The average legal client doesn’t have legal expertise and cannot tell a good lawyer from a bad lawyer. Add the insanely high Google Ads cost per click on legal keywords and you have to deal with a perfect storm of high-cost traffic yielding abysmally low conversion rates. An effective strategy to negotiate this treacherous marketing…
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