Tag: retail
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The Ultimate Guide To WhatsApp Marketing For Retail & E-commerce
Overview The growing trends in online shopping over the course of all these years have created a stir in the ecommerce industry to such a great extent that retailers had to come up with ways that could enhance conversational commerce. With the advent of conversational interfaces such as a natural language AI chatbot in the…
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How Big Bazaar Revolutionized Retail Marketing With WhatsApp Automation
Founded in 2001, Big Bazaar is one of the oldest and largest hypermarket chains of India, housing about 300+ stores in over 120 cities and towns across the country. Over the years, the brand has become ubiquitous in the Indian retail space; despite competing in a hyper-competitive market with the likes of Amazon, Walmart-backed Flipkart…
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How Big Bazaar Was Able To 10X Their Coupon Distribution Rate Using Chatbots
With an expansive network of over 295 hypermarkets, discount department stores and grocery stores across the country, Big Bazaar is one of India’s largest retail chains. Competing in a hyper-competitive market with the likes of Amazon, Walmart-backed Flipkart and other more traditional retailers, Big Bazaar has been able to separate itself from the competition through…
