Author: Arnav Patel
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How we increased our Chatbot Conversion Rate by 60% using the Tars Analyze section
About a month ago, we announced the new Analyze section in the Tars Chatbot builder. As you might expect, we made the announcement through a gif-laden newsletter with a title so clickbait-y, that even Casey Neistat would disapprove of us. Usually, when we write these newsletters, we try to convey in the simplest possible terms,…
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[Case Study] Beating the System with BEN and CAMI : How Chatbots can Transform Government Interaction
Why do chatbots matter in government? Imagine if citizens could interact with government in a personable way, in a way that users can relate to, in a way that cuts through the red tape on the backend so the user doesn’t have to on their end. Imagine a system that can be developed and maintained…
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Chatbot Building Best Practices #2 — Why Message Length Matters
TL;DR : Message length is a significant contributor to the high user engagement of bots. When a user lands on a bot, the bot prompts the user to take action within a few seconds. On a website, users need to get their bearings, read all the text and figure out what is happening. A reason for…
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Tars Labs Experiment #1 : Creating a Telegram Bot to receive Tars chat submissions
DISCLAIMER: People who do not know how to code. Do not get intimidated, this tutorial might look technical but it is not. It’s just a bunch of copy-paste. Telegram is the best messaging app you can download today. Their apps on Android and Windows are better than those of Messenger and WhatsApp and most importantly…
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Can you replace a Landing Page with a Bot?
Picture this. You are looking for a car insurance policy. You Google search “car insurance” and click on the first link that pops up. The landing page is exactly as you expect it to be. Bold text in the middle, a picture of a happy customer talking to a friendly agent, a prompt to scroll…
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How we turned our Newsletter into a Bot and increased engagement by 4x
At the end of every month, I go through the cathartic process of cleaning out the promos tab of my Inbox. Its usually a good mix of emails. Flipkart and PayTM try to get me to buy things that I don’t need and Papa John’s is convinced that their new pizza will blow my mind.…
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Chatbot developers: There might be an app for that
TLDR version; Read only the bold text When Chris Messina dubbed 2016 the year of conversational commerce, he was right. As our home screens get saturated with apps, conversational interfaces are poised to take over our interactions with the internet. Yet we must realise that chatbots are not for everyone. A recent article by Jan…
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The East-West Divide in Internet Technology
As an Indian college student studying in the US, I lead a dual life on the internet. On one hand, I use WhatsApp to stay in touch with my family and friends in India and on the other I use Snapchat and Messenger to stay in touch with my college friends in the US. Working…
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Why you need to have a Mobile Optimised Website?
A quick glance at modern tech journalism would lead you to believe that the mobile web is dead. As more smartphones become the choice device for internet use, the web browser becomes a less appealing place to be. Why? Because, the mobile web, is notorious for offering a bad user experience. Websites feel less snappy…
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India is Primed for the ChatBot Revolution
On my way to work in Bangalore last week, I was listening to Radio One, an Indian radio station, when I heard an ad for a competition. At first I didn’t think much of it. Phone-in radio shows are nothing new in India. But then the radio show host said something curious: “WhatsApp us your…
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Chat and the Power of Intuitive UI
For the past three decades, Graphical User Interfaces (GUIs) have monopolized UI design. Most websites and apps rely on a combination of text, images, buttons, forms and myriad other visual elements to enable user interaction. In some ways this is amazing! GUIs can be customized for individual use cases and with the right amount of thought,…
![[Case Study] Beating the System with BEN and CAMI : How Chatbots can Transform Government Interaction](https://www.hellotars.com/blog/wp-content/uploads/2017/11/government-chatbot-340x220.jpeg)
