Author: Arnav Patel
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![[Tars Product Update] – Book More Meetings with Calendar UI in Tars Chatbots](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
[Tars Product Update] – Book More Meetings with Calendar UI in Tars Chatbots
At Tars, we are building the future of lead generation software. Our approach involves building a user interface that makes the lead capture process as engaging as possible for prospects to complete. Part of this means recognising that not all leads look the same. Most of our customers for example, capture emails and follow-up with…
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[Case Study] Center For Sight Used a Chatbot to Reduce Cost Per Click and Build Trust
As far as medical procedures go, LASIK surgeries are considered to be relatively minor. They don’t take long, and the chance of any serious side-effects is almost non-existent. Yet, like with any medical procedure, there is a base level of stress, inconvenience and even a tinge of fear associated with with LASIK. To begin with…
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[Product Update] – No User Input
One of the many things we pride ourselves on at TARS, is the customizability of our Input UIs. Unlike with other platforms, end users who interact with a TARS chatbot can find themselves using anything from a star-rating keyboard: To a date scroller: To a location input: Our latest UI however, is perhaps the most…
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4 Reasons your PPC Landing Page should be a Chatbot
Unless you’ve been living under a rock for the last few years, you’ll know that chatbots are red hot in the digital marketing space. As someone who has built over chatbots over the last 2 years, I can positively say that the most of this hype is bullshit. People are jumping onto the chatbot bandwagon…
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The Secret to a High-Converting Lead Generation Form
It’s time to let your Lead Generation Form die. If you run a digital marketing campaign, there is a good chance that you are using a form to capture leads. This is a problem. In a world where Instagram and Snapchat are a few taps away, form-filling is one of the most mundane tasks your…
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[Case Study] Automotive Dynamics Increased Conversion Rate by 50% using a PPC Chatbot
As their name suggests, Automotive Dynamics (AD) is an Arizona-based business which offers a variety of car-related services. Their repertoire is diverse, providing customers with everything from collision repair to second hand car reselling. One of the company’s services is the humble engine oil change, which all car owners get periodically in their car’s life cycle. To generate…
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[Case Study] A Dead Simple Hack to Reduce Cost Per Lead by 48%
Healthcare at Home (HCAH) used a PPC Chatbot reduce their cost per lead by 48% and increase lead conversion rates by 2x. Here’s their story. About HCAH As its name suggests HealthCare at HOME (HCAH), is a leading Indian health services provider. The organization is backed by the Burman family, who also promote Dabur, and the founders of HAH…
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Conversations will save your PPC Conversion Rate
Your Landing Page is killing your PPC Conversion Rate. Conversational Landing Pages could be the CRO tool which fixes that. Picture this. You are looking for a car insurance policy. You Google “car insurance” and a whole bunch of Google Ads show up. The first link is from a huge company whose ads you’ve seen…
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Lead Quality is King: How conversations can make your sales process faster
When discussing lead generation, it is easy to fixate on conversion rate as the only metric worthy of attention. An equally important, but less popular metric is lead quality. Even if you somehow manage to wrangle a high conversion rate out of your current lead magnet, poor quality leads will make your business suffer. Acquiring…
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[Case Study] FastCashStrips doubled their conversion rate using a Chatbot
Fast Cash Strips is a US-based business which buys excess glucose testing strips from diabetes patients. The company used a chatbot to double their conversion rate. Here’s how they did it. How does FCS work? Visitors to the FCS webpage can appraise their extra testing strips on the site, ship them and get paid immediately.…
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Your Chatbot needs a better home : It’s your Website
Most of the discussion surrounding chatbots today focuses on use of bots in messaging apps like Facebook Messenger, Kik, Slack and Telegram. While such a discussion is necessary, it severely neglects the chatbot platform which has perhaps the greatest potential of them all : websites. On the surface, a web-based chatbot does not seem like it would…
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[Tars Product Update] Make sense of your Chatbot Data with Analytics Section
At Tars, we have a singular belief that drives us: Chatbots = Higher Conversion Rates Our reasoning behind this claim is easy enough to follow. Chatbots are more engaging than traditional lead generation forms. Higher engagement means less people closing the page before they provide you with their contact info. Of course it does not…
![[Tars Product Update] – Book More Meetings with Calendar UI in Tars Chatbots](https://www.hellotars.com/blog/wp-content/uploads/2018/11/calendar-UI-Tars.png)
![[Case Study] Center For Sight Used a Chatbot to Reduce Cost Per Click and Build Trust](https://www.hellotars.com/blog/wp-content/uploads/2018/10/centre-for-sight-hyderabad-5947b0c01b168.jpg)
![[Product Update] – No User Input](https://www.hellotars.com/blog/wp-content/uploads/2018/10/NoInput_UI.png)
![[Case Study] Automotive Dynamics Increased Conversion Rate by 50% using a PPC Chatbot](https://www.hellotars.com/blog/wp-content/uploads/2018/09/automotive-dynamics-sun-city-auto-repair-service-6863.jpg)
![[Case Study] A Dead Simple Hack to Reduce Cost Per Lead by 48%](https://www.hellotars.com/blog/wp-content/uploads/2018/09/Featured-Image-01-01.png)
![[Case Study] FastCashStrips doubled their conversion rate using a Chatbot](https://www.hellotars.com/blog/wp-content/uploads/2018/08/fcs.gif)
![[Tars Product Update] Make sense of your Chatbot Data with Analytics Section](https://www.hellotars.com/blog/wp-content/uploads/2018/07/Chatbot-Analytics.jpg)