Tag: Marketing
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![[Designing Conversations] How to make a Conversational Landing Page for a LASIK Marketing Campaign](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
[Designing Conversations] How to make a Conversational Landing Page for a LASIK Marketing Campaign
For LASIK marketers, conversational landing pages are a useful tool to maximize Google Ads ROI. They increase conversion rate, drop cost per lead and, most importantly, they alleviate the fear that often plagues medical buyer journeys. Of course, like with any other technology, seeing any of these benefits is wholly contingent on good implementation. This…
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Explainer: Conversational Landing Pages for LASIK Marketing
LASIK marketing is a notoriously high-friction business. Even though LASIK is widely-accepted as a low-risk, the average patient has an irrational fear of undergoing the procedure and often drops from a LASIK landing page before scheduling a consultation. For LASIK practices, this has a real monetary cost. As a medical service discovery moves online, LASIK…
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Why Small Business Lenders Should Use a Conversational Landing Page
High-friction processes, like loan applications, place a significant monetary burden on lenders. As platforms like Google and Facebook gain more of the public’s attention small business lenders have begun paying millions of dollars to buy ads from them. Friction, however, ensures that over 90% of the people that click on an ad drop before completing…
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Why Personal Injury Law Firms Should Use a Conversational Landing Page
Google Ads cost per click in the Personal Injury Law Space are astronomically high. Firms often pay in excess of $200 for each visitor that Google sends their way. To put this cost into perspective here’s some basic retail math. For the cost of 5 visitors (i.e. $1000+ dollars) you can buy a Macbook. Or…
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[Designing Conversations] How to Make a Conversational Landing Page for a Personal Injury Law Firm
As with most technologies, the conversational landing pages are only as good as their implementation. Put simply, if you build a bad conversational landing page, you will get bad results. Take Siri as an example. When Siri was first released, there was a lot of hype around it. But the poor state of voice recognition…
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[Landing Page Teardown] Improving the Home Insurance Buyer Journey
The home insurance market is massive. 85% of all homes in the US are insured and home insurers made a total of 104 billion dollars in revenue. How do they achieve such a massive scale? By running unparalleled marketing campaigns that blitz prospects with their brand name transforming themselves into household names. Ask the average…
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How we increased our Chatbot Conversion Rate by 60% using the Tars Analyze section
About a month ago, we announced the new Analyze section in the Tars Chatbot builder. As you might expect, we made the announcement through a gif-laden newsletter with a title so clickbait-y, that even Casey Neistat would disapprove of us. Usually, when we write these newsletters, we try to convey in the simplest possible terms,…
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Quiz bots — A new way to increase conversions
Speaking with hundreds of Tars users, we notice several trends in how people use our products. Some of these trends are mildly interesting, and we might pause to give them a moment’s thought. Others, however, catch our imagination and make us dedicate weeks on end to explore their potential. One such trend is that of…
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How to use Email Campaigns to promote your bot?
Too often when people think of web based bots, they tend to imagine a widget sitting in the bottom right corner of their website that opens up into a bot upon clicking. While this is certainly a reasonable proposition, this line of thinking pigeon holes the possibilities of bots you can make and users you…
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Can you replace a Landing Page with a Bot?
Picture this. You are looking for a car insurance policy. You Google search “car insurance” and click on the first link that pops up. The landing page is exactly as you expect it to be. Bold text in the middle, a picture of a happy customer talking to a friendly agent, a prompt to scroll…
![[Designing Conversations] How to make a Conversational Landing Page for a LASIK Marketing Campaign](https://www.hellotars.com/blog/wp-content/uploads/2019/03/Hows-Design-1.png)
![[Designing Conversations] How to Make a Conversational Landing Page for a Personal Injury Law Firm](https://www.hellotars.com/blog/wp-content/uploads/2019/03/Hows-Personal-Injury-Law-Firms.png)
![[Landing Page Teardown] Improving the Home Insurance Buyer Journey](https://www.hellotars.com/blog/wp-content/uploads/2019/03/Teardown.png)
