Tag: Marketing
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[Product Update] Automate Appointment Booking Using a Meeting Chatbot
TARS Meeting Chatbots help you take your lead generation game by automating the meeting scheduling process Here’s how they work👇 What Is A Meeting Chatbot? The idea behind TARS Meeting Chatbots is simple. People click onto your webpages and instead of being greeted with the same calendar widgets that you use today, they have a…
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5 High Converting Home Financing Chatbot Templates
After a week of trust falls and goat yoga on the beach, the TARS marketing team came back✈ from a team retreat with a fresh content idea📰 Chatbot Templates Roundups🤖 Every week, we are going to share 5 chatbot templates united by a common theme📜 In this inaugural edition, the theme is 🥁… Home-related Financing🏡 We…
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Why Home Insurance Companies Should Use Chatbots in their Marketing Campaigns
With ever-shortening attention spans, and exorbitant labor costs, landing pages and phone based lead gen yield poor results for insurance agencies. Chatbots are the solution. By replacing traditional landing pages with chatbots, insurance agencies can give insurance buyers the guided buyer journey that they want and in the process increase conversion rates by up to…
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[Designing Conversations] How to Make a Chatbot for a Real Estate Marketing Campaign
Chatbots are more engaging than form and phone-based lead capture and it gives prospects the feeling of instant response they desire in real estate marketing Of course, building a chatbot requires a skill set that is unprecedented in real estate marketing. Rather than focusing on mobile optimization, form fields, CTAs, and folds, you need to…
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Why Credit Card Companies Should Use Conversational Landing Pages in Their Marketing Campaigns
I’ve noticed a deep contradiction in the way banks sell products. On the one hand, they offer unique, personalized in-person experiences when you physically go into the bank branch, and on the other, they use dull uninspired lead generation experiences that look like they’ve come straight from the DMV to convert people into customers through…
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[Webinar] How Chatbots And Push Notifications Can Supercharge Your Website Conversions
Chatbots and push notifications go together like peanut butter and jelly. Both technologies are pretty great on their own, but together they are downright phenomenal. Think about it like this. Lead generation consists of two stages: Pre-click optimization Post-click optimization. On the pre-click side, you need to worry about getting your landing pages in front…
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[Designing Conversations] How to Make a Conversational Landing Page for a Workers’ Compensation Law Firm
The average legal client doesn’t have legal expertise and cannot tell a good lawyer from a bad lawyer. Add the insanely high Google Ads cost per click on legal keywords and you have to deal with a perfect storm of high-cost traffic yielding abysmally low conversion rates. An effective strategy to negotiate this treacherous marketing…
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Why Universities Should Use Conversational Landing Pages in Their Marketing Campaigns
Most students entering Universities today are millennials, and if there is one thing that I know about my generation, other than the fact that we ruin absolutely everything, it’s that we have really short attention spans. This poses higher education marketing teams with a problem. Digital Ads have become a key tool in the way…
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[Designing Conversations] How to Make a Conversational Landing Page for a Mortgage Lender
It’s a well-known fact in digital marketing that mortgage lead generation is extremely difficult. Between the intense competition for user mind space, high friction in the application process, and the complexity of the product being sold, mortgage companies have to spend tens of millions of dollars on platforms like Google and Facebook just to get…
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Why LOs Should Use Conversational Landing Pages In Their Marketing Campaigns
The mortgage industry has a form problem. On most mortgage landing pages, homebuyers are expected to fill out soul-crushing lead capture forms that kill their user experience. Inevitably, over 95% of them drop without converting into a lead. Conversational landing pages are the solution. They provide an interactive lead gen experience that delights homebuyers and…