Author: Arnav Patel
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[Landing Page Teardown] How Co-working Spaces can Increase their Conversion Rate by 155%
At Tars, we are huge fans of the coworking space concept. We find that sharing a common workspace with dozens of innovative companies, run by insanely smart people helps us build a better product and provide better service. The one place that we feel the co-working industry as a whole could improve, however, is in…
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[Landing Page Teardown] Personal Injury Lawyer Google Ads Landing Page
One of the best parts about making these landing page teardowns is that I encounter industries which I previously never knew existed. This week, for example, I took a look at the landing pages of Personal Injury Lawyers. Personal Injury Lawyers are the people you call if you’ve been in a car accident and you…
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[Case Study] LawRato Increased its Conversion Rate by 80% Using a Chatbot
If you are faced with a legal issue, what is the first thing you do to find a solution? For most people the answer is a quick Google Search. But then what? Each page you open from the search results contains highly technical legal terms that you don’t understand and after reading, re-reading and refreshing…
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[Landing Page Teardown] LASIK Eye Surgery PPC Landing Pages
Regardless of what role they have on the team, pretty much everyone at Tars examines, critiques and rebuilds 5-10 client landing pages per day. Our process for doing so usually involves a lot of back and forth on Slack where we share Loom videos of ourselves talking through the critiques of the client’s landing page…
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[Product Update] Upload Images at the Speed of Light
In the modern age of messaging, images and gifs have become as important a part of communication as text. We share photos of our food, kids, dogs and use gifs to react to the silly messages our friends send in an overly-dramatic way. We feel that bot conversations should be no different. At the core…
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[Product Update] Geolocation Autosuggest UI
Another week rolls by and our commitment to building the most frictionless lead generation experience continues. This week, we decided to tackle one of the hairiest types of lead info on the internet: Location Data. Specifically, we are releasing the Geolocation AutoSuggest UI to make it as easy as possible for prospects to share location…
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How to Book Meetings Using a Chatbot
We have written extensively in the past about how chatbots can be used to make the process of capturing leads more enjoyable for prospects. But in those articles we have mainly focused on simple email leads. This past week, we decided to broaden our horizons and look at a whole different class of leads: the…
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[Case Study] iKeva used Chatbots to Increase their Google Ads Conversion Rate by 155%
Any marketer who has run a Google Ads campaign knows that the process of generating affordable leads at scale is an art form. First you have to get your Ad in front of the right people. This involves processes like researching the correct keywords, and identifying who your user persona is. After this, you have…
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[Tars Product Update] Icon Picker
At Tars we are firm believers in using non-text elements in chatbots to make them more engaging. This is why we make it as easy as possible for bot makers to add videos, images, gifs, emoji and even slideshows into their conversational flows. Today we are launching the latest feature in this same trend: the…
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[Tars Product Update] Floating Menu
As you might know from our previous newsletters, the Tars team uses Slack for internal communication, and we love it! It is fun, versatile and most importantly it is quick. We love it so much in fact that this week, we decided to take inspiration from our favourite messaging platform. The floating menu is an…
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[Tars Product Update] Cleaner UI : Collapsible Menu and Dynamic Snackbar
At Tars, we strive to create the best UI possible in all of our software. For bot creators, this means a builder that makes it easy and intuitive to create chatbots, and for bot users it means providing a smooth and efficient experience that maximises usability. Today we are launching two significant updates in this…
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[Tars Product Update] Google Ads Conversion Tracking
The value of PPC chatbots is simple: a higher conversion rate on your Ad campaigns. But how much higher? Lead attribution in ad campaigns is a key part of assessing how much value you are getting on your adspend, and optimizing your campaign to maximize this value. This is why we work tirelessly to build…