Tag: Bots
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How Vivant Resolved Women’s Health Queries With 82% Accuracy Using Chatbots
Vivant is one of Asia’s leading health tech ventures, with a cloud-based, data-driven healthcare platform. They leverage both machine learning and a multi-channel approach to navigate the problems of a fragmented & inefficient healthcare ecosystem. One of their key product offerings is Nyra — a personalized women’s health app that makes it easy for women…
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4 Reasons your PPC Landing Page should be a Chatbot
Unless you’ve been living under a rock for the last few years, you’ll know that chatbots are red hot in the digital marketing space. As someone who has built over chatbots over the last 2 years, I can positively say that the most of this hype is bullshit. People are jumping onto the chatbot bandwagon…
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The Secret to a High-Converting Lead Generation Form
It’s time to let your Lead Generation Form die. If you run a digital marketing campaign, there is a good chance that you are using a form to capture leads. This is a problem. In a world where Instagram and Snapchat are a few taps away, form-filling is one of the most mundane tasks your…
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Conversations will save your PPC Conversion Rate
Your Landing Page is killing your PPC Conversion Rate. Conversational Landing Pages could be the CRO tool which fixes that. Picture this. You are looking for a car insurance policy. You Google “car insurance” and a whole bunch of Google Ads show up. The first link is from a huge company whose ads you’ve seen…
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[Tars Product Update] Make sense of your Chatbot Data with Analytics Section
At Tars, we have a singular belief that drives us: Chatbots = Higher Conversion Rates Our reasoning behind this claim is easy enough to follow. Chatbots are more engaging than traditional lead generation forms. Higher engagement means less people closing the page before they provide you with their contact info. Of course it does not…
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How we increased our Chatbot Conversion Rate by 60% using the Tars Analyze section
About a month ago, we announced the new Analyze section in the Tars Chatbot builder. As you might expect, we made the announcement through a gif-laden newsletter with a title so clickbait-y, that even Casey Neistat would disapprove of us. Usually, when we write these newsletters, we try to convey in the simplest possible terms,…
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[Tars Product Update] — New Data View
So you guys know the Tars Data Section right? The place where you can see all the conversations people have had with your bot. It looks kinda like this from the outside : And it had a bunch of options under the hood. Quite a lot of them. Not anymore! What is the change? The UX…
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Add SoundClips, Maps and Slides in your Chatbots to Increase Conversions
Adding images, videos and gifs, make your bots more interactive and that means higher conversion rates. People like this: more than they like this: But you see, this past week we realised that we missed out on something when we made that claim. Our vision was far too restricted in the past. Images, gifs and…
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[Case Study] Pazmental uses ChatBots to Automate their Data Entry and Tracking
When most businesses think of chatbots, they think of a customer facing experience. Lead generation, customer support, product explainers are all common use cases for TARS chatbots. Of course, this doesn’t mean that all bots must be customer facing. We have noticed a small but robust community of bot creators emerge who are using TARS…
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Quiz bots — A new way to increase conversions
Speaking with hundreds of Tars users, we notice several trends in how people use our products. Some of these trends are mildly interesting, and we might pause to give them a moment’s thought. Others, however, catch our imagination and make us dedicate weeks on end to explore their potential. One such trend is that of…
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How to bring Google Sheets data in your Tars Chatbots
Every so often, we like to experiment with the TARS builder to create new uses, hacks and improvements that you can use in your bots. Frequently these experiments fail miserably. We build something and we think to ourselves “this works, but why would anyone use this.” Other times however, we find a gem that is…
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[Tars Feature Update] Changing the Background Image of Tars Bots
When we launched the TARS design section earlier this year, we had a clear goal in mind: your bots should not look out of place on your website. We feel that a chatbot should be an integral part of your website. As such, we added colour options for you to change the message bubble, chat…