Tag: chatbot design
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5 Don’ts When Writing a Script for a Chatbot
Today, you can hardly find a business that doesn’t have a chatbot. And there are quite a few good reasons for that. Did you know that 67% of consumers worldwide interacted with customer support through the chatbot over the past year? Yes, and the growing demand for chatbots doesn’t seem to lose height any time…
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7 Digital Marketing Trends To Look Out For In 2020
Well, we’ve made it around the sun yet another time and guess what! I’m pretty sure that as far as digital marketing is concerned 2020 will be the same as 2019! Don’t get me wrong, a bunch of insanely cool stuff will still happen in the industry, but I’m pretty sure that the vast majority…
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How ZoomOut Group Optimizes Small Business Websites Using Chatbots
Small business owners often struggle to engage their customers online and it causes their business to suffer. This week, we spoke to Mike McGreevy at ZoomOut Group, about how he is using chatbots to help solve this problem. Check out the full interview below👇 Who Is Mike McGreevy? Mike runs a one-man marketing agency called…
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How Javalogix Uses Chatbots To Help Small Businesses Maximize Their Marketing ROI
Running a small business is not easy😅 You need to handle everything from sales to customer support to marketing all on your own, and unsurprisingly things can start to feel overwhelming pretty quickly🥵 Preston Martelly, and his agency Javalogix, are helping entrepreneurs ease this burden by taking digital marketing off their plate👍 We spoke to…
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How the State of Montana Fixed Its DMV Customer Service Using a Chatbot
The DMV is notorious for its terrible customer experience, and one bot creator in Montana, Levi Worts, set about changing that by creating one of the largest and most effective government chatbot customer service systems in the world. We spoke to him to get an insight into the sort of value that the Montana DMV…
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How To Make Your Chatbot More Human By Acknowledging User Input
Building a chatbot requires a skill set that is unprecedented in the world of CRO🤔 Rather than focusing on mobile optimization, form fields, CTAs, and folds, you need to consider hooks, etiquette and message delays💬 In this series, we will discuss the best practices that you need to build a chatbot that converts👩🔬 In this…
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5 Chatbots That Are Transforming The Car Buying Process
I’ve been rewatching Top Gear over the last couple of weeks📺 and it’s got me yearning for a new car😬 The only issue, other than the fact that I have never sat behind the steering wheel before😅, is that the process of getting a new car is god awful👎 To fix this situation, I went…
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4 Insurance Chatbots That Will Boost Your Agency’s Conversion Rate
I got renters insurance on this service called Lemonade the other day and the application process was surprisingly delightful🍋Instead of using a regular application form, Lemonade enlists the help of a super-intelligent chatbot named Maya👩💼 to onboard users (check out this video to see her in action) This experience got me thinking🤔 Could smaller insurance agents achieve…
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How To Improve Your Chatbot Completion Rate Using Rich Media
If you have used any of the bots that we have built in-house at TARS, you will know that we love using gifs in all of our content. Other than adding humor to the content, the gifs have a practical advantage especially in the context of chatbot flows. In this article, we will explore how…
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[Designing Conversations] How to make a Conversational Landing Page for a Home Healthcare Marketing Campaign
In an increasingly crowded healthcare market, it is difficult to stand out from the crowd. Most healthcare providers rely on dull, uninspired landing pages to generate leads from traffic that has an especially low attention span. Within this context, conversational landing pages are an effective tool for marketers to create engaging lead generation experiences that…