Tag: Chatbots
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[Tars Product Update] – Add Emojis in your Chatbots
At Tars, we are firm believers in the use of non-text elements in messaging flows. Gifs, videos and images make conversations a more engaging experience and improve user experience. For this reason, we are making it easier for bot creators to integrate a key type of non-text elements in their conversational flows. The Tars builder…
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[Case Study] Center For Sight Used a Chatbot to Reduce Cost Per Click and Build Trust
As far as medical procedures go, LASIK surgeries are considered to be relatively minor. They don’t take long, and the chance of any serious side-effects is almost non-existent. Yet, like with any medical procedure, there is a base level of stress, inconvenience and even a tinge of fear associated with with LASIK. To begin with…
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[Product Update] – No User Input
One of the many things we pride ourselves on at TARS, is the customizability of our Input UIs. Unlike with other platforms, end users who interact with a TARS chatbot can find themselves using anything from a star-rating keyboard: To a date scroller: To a location input: Our latest UI however, is perhaps the most…
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4 Reasons your PPC Landing Page should be a Chatbot
Unless you’ve been living under a rock for the last few years, you’ll know that chatbots are red hot in the digital marketing space. As someone who has built over chatbots over the last 2 years, I can positively say that the most of this hype is bullshit. People are jumping onto the chatbot bandwagon…
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The Secret to a High-Converting Lead Generation Form
It’s time to let your Lead Generation Form die. If you run a digital marketing campaign, there is a good chance that you are using a form to capture leads. This is a problem. In a world where Instagram and Snapchat are a few taps away, form-filling is one of the most mundane tasks your…
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[Case Study] A Dead Simple Hack to Reduce Cost Per Lead by 48%
Healthcare at Home (HCAH) used a PPC Chatbot reduce their cost per lead by 48% and increase lead conversion rates by 2x. Here’s their story. About HCAH As its name suggests HealthCare at HOME (HCAH), is a leading Indian health services provider. The organization is backed by the Burman family, who also promote Dabur, and the founders of HAH…
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Conversations will save your PPC Conversion Rate
Your Landing Page is killing your PPC Conversion Rate. Conversational Landing Pages could be the CRO tool which fixes that. Picture this. You are looking for a car insurance policy. You Google “car insurance” and a whole bunch of Google Ads show up. The first link is from a huge company whose ads you’ve seen…
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Your Chatbot needs a better home : It’s your Website
Most of the discussion surrounding chatbots today focuses on use of bots in messaging apps like Facebook Messenger, Kik, Slack and Telegram. While such a discussion is necessary, it severely neglects the chatbot platform which has perhaps the greatest potential of them all : websites. On the surface, a web-based chatbot does not seem like it would…
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[Tars Product Update] Make sense of your Chatbot Data with Analytics Section
At Tars, we have a singular belief that drives us: Chatbots = Higher Conversion Rates Our reasoning behind this claim is easy enough to follow. Chatbots are more engaging than traditional lead generation forms. Higher engagement means less people closing the page before they provide you with their contact info. Of course it does not…
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How we increased our Chatbot Conversion Rate by 60% using the Tars Analyze section
About a month ago, we announced the new Analyze section in the Tars Chatbot builder. As you might expect, we made the announcement through a gif-laden newsletter with a title so clickbait-y, that even Casey Neistat would disapprove of us. Usually, when we write these newsletters, we try to convey in the simplest possible terms,…
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How Chatbots can help Government Agencies provide amazing Customer Experience
If you speak to anyone about their local DMV (or equivalent organization), they will likely complain to you about the long lines, slow service and confusing forms that are near ubiquitous across the world. Such a state of affairs is more than inconvenient, it is downright tragic. The services offered by state and local government…
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[Tars Product Update] Google Analytics Integration with Tars Chatbots
Have you heard of Google Duplex? If not, here is the basic idea. At Google’s annual developer conference this year, Google revealed a crazy new feature called Google Duplex. Using this, Google Assistant can call businesses for you to make restaurant reservations, book hair salon appointments etc. They showed some demos on stage, and I…