Tag: Conversion Optimization
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Why Credit Card Companies Should Use Conversational Landing Pages in Their Marketing Campaigns
I’ve noticed a deep contradiction in the way banks sell products. On the one hand, they offer unique, personalized in-person experiences when you physically go into the bank branch, and on the other, they use dull uninspired lead generation experiences that look like they’ve come straight from the DMV to convert people into customers through…
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[Designing Conversations] How to make a Conversational Landing Page for a Travel Marketing Campaign
In my experience, the relationship that human beings have with vacations is deeply irrational. On the one hand, we visit destinations that are wildly popular, and on the other, we trick ourselves into believing that our vacations are completely unique. The end result of this mental lapse in judgment is that we perceive vacations as…
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Why Travel Marketers Should Use Conversational Landing Pages in their Marketing Campaigns
Travel marketing suffers from a massive gap in expectations. On the one hand, many people view travel packages as a luxury and an escape from the monotony of everyday life, and on the other hand, once the buying experience for those same travel packages is littered with dull, uninspired landing pages that feel anything but…
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[Designing Conversations] How to make a Conversational Landing Page for a Home Healthcare Marketing Campaign
In an increasingly crowded healthcare market, it is difficult to stand out from the crowd. Most healthcare providers rely on dull, uninspired landing pages to generate leads from traffic that has an especially low attention span. Within this context, conversational landing pages are an effective tool for marketers to create engaging lead generation experiences that…
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Why Home Healthcare Marketers Should Use Conversational Landing Pages in their Marketing Campaigns
Most people view stress as a mere inconvenience of daily life, but research suggests that stress has a real, adverse impact on our ability to make responsible decisions. For example, if a loved one is sick and needs a live-in nurse the responsible course of action is to do the research and hire a nurse…
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[Webinar] How Chatbots And Push Notifications Can Supercharge Your Website Conversions
Chatbots and push notifications go together like peanut butter and jelly. Both technologies are pretty great on their own, but together they are downright phenomenal. Think about it like this. Lead generation consists of two stages: Pre-click optimization Post-click optimization. On the pre-click side, you need to worry about getting your landing pages in front…
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[Designing Conversations] How to Make a Conversational Landing Page for a Workers’ Compensation Law Firm
The average legal client doesn’t have legal expertise and cannot tell a good lawyer from a bad lawyer. Add the insanely high Google Ads cost per click on legal keywords and you have to deal with a perfect storm of high-cost traffic yielding abysmally low conversion rates. An effective strategy to negotiate this treacherous marketing…
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Why Workers’ Compensation Law Firms Should Use Conversational Landing Pages
Of all the industries that depend on paid marketing, the legal industry is by far the most insane. At a conceptual level, the idea of digital legal ads seems pretty straightforward: law firms pay Google and Facebook for visitors who can be converted into paying clients. Nothing special right? WRONG! If you delve into the…
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[Designing Conversations] How to make a conversational landing page for an Auto Insurance Provider
In high friction, form-heavy world of insurance marketing, conversational landing pages offer marketers an affordable way to increase conversion rates and provide a more engaging user experience to their customers. Before they can see any of these benefits, however, they have to actually build a conversational landing page and that can be hard. Designing a…
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Why Auto Insurance providers need to use a Conversational Landing Page in their marketing campaigns
In 2019, insurance is not optional. Whether it’s your car, house, health or even in some cases your life, insurance has become an absolute necessity to be a functioning member of society. Given its importance, the application process for insurance can be an highly-stressful and grueling process for most people. Whether it is rational or…
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[Designing Conversations] How to Make a Conversational Landing Page for a University
In a competitive higher education marketing landscape, universities are finding it increasingly difficult to capture students’ attention and expand the number of people entering the admissions funnel. This issue is more than just an inconvenience, it is a real monetary burden. Digital ads are a key lead generation channel for many universities, and their effectiveness…
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Why Universities Should Use Conversational Landing Pages in Their Marketing Campaigns
Most students entering Universities today are millennials, and if there is one thing that I know about my generation, other than the fact that we ruin absolutely everything, it’s that we have really short attention spans. This poses higher education marketing teams with a problem. Digital Ads have become a key tool in the way…
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![[Webinar] How Chatbots And Push Notifications Can Supercharge Your Website Conversions](https://www.hellotars.com/blog/wp-content/uploads/2019/04/blog_featured.png)
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![[Designing Conversations] How to make a conversational landing page for an Auto Insurance Provider](https://www.hellotars.com/blog/wp-content/uploads/2019/04/how-auto-insurance.png)
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