Tag: Marketing
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How Culligan Water Used Multilingual Chatbots To Capture Leads & Automate Customer Support
Culligan is a global water treatment company headquartered at Rosemont, Illinois in the United States. Founded way back in 1921, they have over a hundred years become synonymous with water quality. Innovations in water-tech that we take for granted today — like the portable exchange (PE) water softeners and the reverse osmosis (RO) water treatment…
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Hyper-Optimize Your Chatbots With User Flow Analytics
Data is the new oil of the 21st century. From giant multinationals to your local mom & pop, from sophisticated datasets to simple excel sheets — everyone (including us!) loves data. Much like oil, data must be refined for it to have any value. For us, this meant building a data refinery that takes raw…
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5 effective lead generation strategies in 2021
If you want to grow your business, you need to reach more people who are interested in your products and services. That’s where lead generation strategies chip in. They help you attract prospects to build relationships with and ultimately get some of them to buy from you down the road. Remember that generating high-quality leads…
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How Chatbots Can Help Your Site’s SEO?
Chatbots promise an interactive experience for your landing page visitors. But can they help your site’s SEO as well? In this article, you’ll discover the three ways chatbots help your website’s performance in search engines. I’ll also share three aspects that you need to be careful about from anSEO perspective while employing chatbots on your…
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How Adobe Boosted Registrations For Their Education Conference Using A Chatbot
Every year Adobe collaborates with ELETS Technomedia to organize the Adobe Education Leaders Summit and Awards (AELSA). The conference brings together leaders from the worlds of education, design and government to discuss how technology can be used to transform the way children learn. Past the basic incorporation of new technology into the teaching process, the…
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How Search Media Agency Doubled Their Ad Conversion Rate Using A Chatbot
Key Takeaways Search Media Agency is a Singapore-based digital marketing agency that helps medium and small credit providers generate high quality leads through PPC campaigns and SEO. They were using forms to capture leads on their clients’ landing pages and the conversion rate was low Their clients could not afford to increase AdSpend to offset…
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Website Optimization Playbook: How To Use Customer Data To Improve Site Conversions
As the internet has captured a greater share of human attention, the amount of easily accessible customer data has skyrocketed. This has posed marketers with a unique opportunity. By adopting a data-driven marketing approach, marketers can transform their websites into hyper-personalized buyer experiences that deliver a better UX and a higher conversion rate. In this…
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How To Increase Facebook Ad ROI Using A WhatsApp Chatbot
Imagine if every time a prospect clicked on your Facebook ads, they could skip the hassle of filling out a form on a boring landing page, and jump straight into a conversation with your best customer service rep. Well you can do that with WhatsApp Chatbots Here’s the full story👇 The Problem It’s no secret…
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10 Marketing Tactics To Help Grow Your Mortgage Business
With mortgage rates lower than ever, originations and refinancings are on the rise. While this trend has generally been good for business it has also increased competition, making mortgage marketing more intense than it’s ever been. Here are 10 mortgage marketing tactics that will help you up your marketing game so that you can reap…
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How DLTM Consulting Is Revolutionizing The South African Digital Marketing Industry Using Chatbots
In mid-2018, after spending decades working at South Africa’s largest telecom provider, Dessie Moonsamy decided to strike out on his own, and start a digital marketing agency, DLTM Consulting, We spoke to him this week, to find out how he has successfully made the transition from climbing the corporate ladder to running his own business,…
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7 Digital Marketing Trends To Look Out For In 2020
Well, we’ve made it around the sun yet another time and guess what! I’m pretty sure that as far as digital marketing is concerned 2020 will be the same as 2019! Don’t get me wrong, a bunch of insanely cool stuff will still happen in the industry, but I’m pretty sure that the vast majority…
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How GenYMedium Dropped Their Client’s Cost Per Lead By 50% Using A Chatbot
NOTE: The client in this case study wished for their name to be kept anonymous so we have used a stand-in name (Coffee Creators) in its place Imagine you have a warehouse filled with the highest-end coffee machines in the world, and you have to sell them quickly and cheaply. How would you go about…
