Author: Arnav Patel
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![[Designing Conversations] How to make a Conversational Landing Page for a LASIK Marketing Campaign](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
[Designing Conversations] How to make a Conversational Landing Page for a LASIK Marketing Campaign
For LASIK marketers, conversational landing pages are a useful tool to maximize Google Ads ROI. They increase conversion rate, drop cost per lead and, most importantly, they alleviate the fear that often plagues medical buyer journeys. Of course, like with any other technology, seeing any of these benefits is wholly contingent on good implementation. This…
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Explainer: Conversational Landing Pages for LASIK Marketing
LASIK marketing is a notoriously high-friction business. Even though LASIK is widely-accepted as a low-risk, the average patient has an irrational fear of undergoing the procedure and often drops from a LASIK landing page before scheduling a consultation. For LASIK practices, this has a real monetary cost. As a medical service discovery moves online, LASIK…
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[Designing Conversations] How to make a Conversational Landing Page for a Small Business Lender
If you are a small business lender who uses Google Ads for lead generation, Conversational Landing Pages are a great way to increase your conversion rate, drop the cost per lead and maximize ROI on your ad spend. Of course, like with any other technology, seeing any of these benefits is wholly contingent on your…
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Why Small Business Lenders Should Use a Conversational Landing Page
High-friction processes, like loan applications, place a significant monetary burden on lenders. As platforms like Google and Facebook gain more of the public’s attention small business lenders have begun paying millions of dollars to buy ads from them. Friction, however, ensures that over 90% of the people that click on an ad drop before completing…
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[Product Update] Track Chatbot Performance Over Time Using Timeline Graph
The timeline graph feature is the latest addition to the data analytics section of the TARS. We envision this as a versatile tool that allows bot creators to track how their chatbot is performing over time and use its insights to supercharge the bot testing and optimization process. Check out our updated Data Analytics video…
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Why Personal Injury Law Firms Should Use a Conversational Landing Page
Google Ads cost per click in the Personal Injury Law Space are astronomically high. Firms often pay in excess of $200 for each visitor that Google sends their way. To put this cost into perspective here’s some basic retail math. For the cost of 5 visitors (i.e. $1000+ dollars) you can buy a Macbook. Or…
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[Designing Conversations] How to Make a Conversational Landing Page for a Personal Injury Law Firm
As with most technologies, the conversational landing pages are only as good as their implementation. Put simply, if you build a bad conversational landing page, you will get bad results. Take Siri as an example. When Siri was first released, there was a lot of hype around it. But the poor state of voice recognition…
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[Webinar] How To Make Post-Click Experience Engaging With Conversational Landing Pages
Conversion rates throughout the digital marketing world are at an all-time low. As attention spans become shorter and prospects get desensitized from conventional marketing channels, marketers face an uphill battle while generating leads through digital channels. To get around this problem we propose a simple, but radical solution. Make your landing pages more conversational. Conversational…
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[Landing Page Teardown] Improving the Home Insurance Buyer Journey
The home insurance market is massive. 85% of all homes in the US are insured and home insurers made a total of 104 billion dollars in revenue. How do they achieve such a massive scale? By running unparalleled marketing campaigns that blitz prospects with their brand name transforming themselves into household names. Ask the average…
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Tars Wins FinancesOnline’s 2019 Rising Star and Premium Usability Awards
We are thrilled to announce that after an in-depth review, Tars has won the prestigious 2019 FinancesOnline Rising Star and Premium Usability awards. The rising star award is given to products that have recently entered the market but are already becoming very popular and the premium usability award is granted to products that offer especially…
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[Case Study] Bajaj Finance drives 25% of Credit Card Sales using Tars Conversational Landing Pages
With an annual revenue of $715 million and almost $150 million worth of assets under their management, Bajaj Finance is one of India’s leading Non-Banking Financial Institutions. They provide millions of customers with a variety of different financial products ranging from Machinery Loans for SMEs to a free e-wallet app for everyday consumers. Over the…
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[Landing Page Teardown] CRO tips for Small Business Lenders
If you listen to any political or economic discussion on the news, it won’t take long before someone starts talking about job creators, the hallowed group of people that keeps us all employed. But who are they? Is it large multinational corporations? Or is it the thousands of small family-run restaurants, local auto shops or…
![[Designing Conversations] How to make a Conversational Landing Page for a LASIK Marketing Campaign](https://www.hellotars.com/blog/wp-content/uploads/2019/03/Hows-Design-1.png)
![[Designing Conversations] How to make a Conversational Landing Page for a Small Business Lender](https://www.hellotars.com/blog/wp-content/uploads/2019/03/How-Small-Business-Lender.png)
![[Product Update] Track Chatbot Performance Over Time Using Timeline Graph](https://www.hellotars.com/blog/wp-content/uploads/2019/03/Analytics-Update-Blogpost.png)
![[Designing Conversations] How to Make a Conversational Landing Page for a Personal Injury Law Firm](https://www.hellotars.com/blog/wp-content/uploads/2019/03/Hows-Personal-Injury-Law-Firms.png)
![[Webinar] How To Make Post-Click Experience Engaging With Conversational Landing Pages](https://www.hellotars.com/blog/wp-content/uploads/2019/03/feature.png)
![[Landing Page Teardown] Improving the Home Insurance Buyer Journey](https://www.hellotars.com/blog/wp-content/uploads/2019/03/Teardown.png)
![[Case Study] Bajaj Finance drives 25% of Credit Card Sales using Tars Conversational Landing Pages](https://www.hellotars.com/blog/wp-content/uploads/2019/02/TztwXuFw.png)
![[Landing Page Teardown] CRO tips for Small Business Lenders](https://www.hellotars.com/blog/wp-content/uploads/2019/02/Teardown.png)