Tag: digital marketing
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How Auger Hollingsworth generated qualified personal injury leads with AI automation?
Based out of Ottawa, Auger Hollingsworth is a leading personal injury law firm in the Ontario province of Canada; specializing in car accident, slip and fall, and denied disability cases. The founding partners — Richard Auger and Brenda Hollingsworth — are skilled trial lawyers who literally wrote the playbook on ‘recovery’ in personal injury cases. Unsurprisingly, the duo…
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All You Need To Know About WhatsApp Business API: Get Access Now
How often have you heard of someone using a messenger application for their medium and large businesses? Very rarely. The idea seems almost preposterous when that messenger application is none other than WhatsApp. In August 2018, Facebook introduced WhatsApp Business API- an easy way of connecting businesses with their customers all over the world. Before…
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The Ultimate Guide To WhatsApp Marketing For Retail & E-commerce
Overview The growing trends in online shopping over the course of all these years have created a stir in the ecommerce industry to such a great extent that retailers had to come up with ways that could enhance conversational commerce. With the advent of conversational interfaces such as a natural language AI chatbot in the…
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How OKAYA Power Used WhatsApp Automation To Reduce Their Turnaround Time by 150%
OKAYA Power is a pioneer in the battery manufacturing industry with operations in 50+ countries and a market reputation that precedes them. It produces a wide range of batteries, suitable for all kinds of applications, with a diverse product range stretching from Tubular Batteries (Inverter & Solar) to SMF and E-Rickshaw Batteries. What makes them special is that they are the sole…
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How Big Bazaar Revolutionized Retail Marketing With WhatsApp Automation
Founded in 2001, Big Bazaar is one of the oldest and largest hypermarket chains of India, housing about 300+ stores in over 120 cities and towns across the country. Over the years, the brand has become ubiquitous in the Indian retail space; despite competing in a hyper-competitive market with the likes of Amazon, Walmart-backed Flipkart…
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How The Tasting Class Supercharged Their Lead Conversion Using WhatsApp Chatbots
Imagine you’re at a black-tie dinner — you know, the kind where wine connoisseurs casually drop words like Cabernet Sauvignon and Gewürztraminer, while the others pretend to nod along. From the colour of tannins to the pedigree of vineyards, the more they’d appreciate wines — the more you’d feel conscious, right? Six years ago, when…
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How Culligan Water Used Multilingual Chatbots To Capture Leads & Automate Customer Support
Culligan is a global water treatment company headquartered at Rosemont, Illinois in the United States. Founded way back in 1921, they have over a hundred years become synonymous with water quality. Innovations in water-tech that we take for granted today — like the portable exchange (PE) water softeners and the reverse osmosis (RO) water treatment…
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Hyper-Optimize Your Chatbots With User Flow Analytics
Data is the new oil of the 21st century. From giant multinationals to your local mom & pop, from sophisticated datasets to simple excel sheets — everyone (including us!) loves data. Much like oil, data must be refined for it to have any value. For us, this meant building a data refinery that takes raw…
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G2 Recognizes Tars as a Leader for Chatbot Platform and Conversational Marketing Categories
When we started the chatbot game in 2016, most people had no idea what a chatbot was. Every time we’d get onto a sales call, we’d spend at least the first 30 mins explaining what a chatbot was, let alone why anyone should get one. As if that weren’t enough, in most cases, the customer…
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How to Use Automation to Nurture Your New Leads to Sales
Capturing new leads is an essential aspect of the inbound marketing processes. It feeds your funnel and ensures you’re steadily growing your pool of prospective clients. But you can’t just capture a lead and call it a day. Once the capture is complete, the real magic happens. The buyer’s journey and experience with your brand…
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Website Optimization Playbook: How To Use Customer Data To Improve Site Conversions
As the internet has captured a greater share of human attention, the amount of easily accessible customer data has skyrocketed. This has posed marketers with a unique opportunity. By adopting a data-driven marketing approach, marketers can transform their websites into hyper-personalized buyer experiences that deliver a better UX and a higher conversion rate. In this…
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WhatsApp Business Number vs WhatsApp Business API: What’s the Best Option for You?
So you want to get your business onto WhatsApp… Well, as of May 2020, there are two options for how you can do this: WhatsApp Business Number WhatsApp Business API These two options differ in four key ways! If you’re in a rush, you can check out this table that explains the differences cursorily: If…
