Author: Soham Chakraborty
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Resolve Complex Customer Queries With Tars Live Chat
When businesses make sweeping declarations like “customer is king“, we rarely sit-back to think what that statement means. Its one of those lines we hear almost everyday, and yet we barely think about it — often dismissing it as a hyperbolic statement. Yet, the phrase “customer is king” actually does say something about the people…
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Why CSMs Are Vital For Chatbot Marketing
In the world of chatbots, the winning sales pitch is often one that emphasizes a combination of the following 👇🏼 💵 Future Return on Investment (RoI) via Lead Generation 👀 An Upgraded Customer Experience (CX) Team Tars has known this a long, long time. As a #ValueSaaS business, we’ve always been vocal about convincing prospective…
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Making Your SEO Count
Recently while using Frase.io , a new age SEO tool, the Tars Content Team hit upon two important insights: 🔎 SEO is all about picking the right battles. 🔎 No matter how advanced your SEO tool, ultimately human judgement is what makes or breaks any SEO project. Let’s break this down. In the pre-internet era,…
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The Ultimate Guide To WhatsApp Marketing For Retail & E-commerce
Overview The growing trends in online shopping over the course of all these years have created a stir in the ecommerce industry to such a great extent that retailers had to come up with ways that could enhance conversational commerce. With the advent of conversational interfaces such as a natural language AI chatbot in the…
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The Complete Explainer for Tars WhatsApp Engagement Suite
What Is The Tars WhatsApp Engagement Suite? Jonah Sachs, the famous marketer & storyteller had once famously declared: “Your brand is a story unfolding across all customer touch points.“ If that rings true to you, then you already know which customer touchpoints play a vital role in defining your brand. Be it lead capture and customer onboarding…
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The Ultimate Guide To WhatsApp Marketing For Insurance
In an unpredictable and volatile world, insurance is the financial glue that holds the system together. As every housewife knows, the first check you write is for the mortgage, but the second is for the insurance. Since you’ve arrived here, you’re probably considering how to leverage the power of WhatsApp to generate real value for your…
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The Ultimate Guide To WhatsApp Marketing For Banking & Financial Services
Overview In an age where everyday banking means digital banking, financial institutions are trying to get above and ahead of each other. One way of stepping up their game is incorporating conversational banking with the help of artificial intelligence. With the introduction of banking chatbots, Banking sector has now taken online banking to another level.…
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How Maruti Suzuki’s Shivam Autozone Automated 700,000+ Messages With WhatsApp Marketing
If there’s one brand that needs no introduction in India, its Maruti Suzuki. Founded in 1981 as a public-private partnership between the Government of India and Suzuki Motor Corporation; it was them who launched the beloved Maruti 800 — making it the first car for an entire generation of Indians. The brand garnered such love…
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How International Medical Center automated 1 million customer service conversations through WhatsApp Chatbots
The International Medical Center (IMC) is a state-of-the-art multi-specialty hospital-based in Jeddah, Saudi Arabia. They partnered with Tars to leverage the Tars WhatsApp Engagement Suite so as to helps patients complete basic tasks like access information from their patient file (e.g. prescriptions, reports), and manage appointments. This chatbot has helped IMC provide a better patient experience by delivering information and services instantly, and reduce…
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How OKAYA Power Used WhatsApp Automation To Reduce Their Turnaround Time by 150%
OKAYA Power is a pioneer in the battery manufacturing industry with operations in 50+ countries and a market reputation that precedes them. It produces a wide range of batteries, suitable for all kinds of applications, with a diverse product range stretching from Tubular Batteries (Inverter & Solar) to SMF and E-Rickshaw Batteries. What makes them special is that they are the sole…
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How Big Bazaar Revolutionized Retail Marketing With WhatsApp Automation
Founded in 2001, Big Bazaar is one of the oldest and largest hypermarket chains of India, housing about 300+ stores in over 120 cities and towns across the country. Over the years, the brand has become ubiquitous in the Indian retail space; despite competing in a hyper-competitive market with the likes of Amazon, Walmart-backed Flipkart…
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How The Tasting Class Supercharged Their Lead Conversion Using WhatsApp Chatbots
Imagine you’re at a black-tie dinner — you know, the kind where wine connoisseurs casually drop words like Cabernet Sauvignon and Gewürztraminer, while the others pretend to nod along. From the colour of tannins to the pedigree of vineyards, the more they’d appreciate wines — the more you’d feel conscious, right? Six years ago, when…
